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Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and he was inspired to create the original tote bag-backpack hybrid.

He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag came to life.

Since then, Notabag has grown a small core team and become an established brand.Β We have collaborated with museums such as the Guggenheim and the Whitney in New York, major brands like Audi, Red Bull, Vitra and Wikipedia, and are appearing in exclusive stores, such as Merci in Paris, MoMa Design Store in NYC and San Francisco, and Nordstrom across the USA.

STTOKE x Notabag is one of our proudest and most exciting collaborations. Bringing you the clearest straight forward definition of Redefining Sustainability. The idea of reducing the carbon footprint while improving practicality with timeless products is a dream come true for both STTOKE and Notabag.Β 

Both achieving Global Design Awards, we're all in in our mission to bring Sustainability into the global spotlight, no less. Emphasizing practicality at the same time, we hope to bring redefinition of sustainability to a different height.