INCREASE FOOT TRAFFIC AND RETAIN CUSTOMERS
WITHOUT MESSY SYSTEMS
Influencers cost a lot of money nowadays, café’s that worked with Melbourne based coffee mug brand STTOKE saw an increase in awareness utilising the brand’s community and brand ambassadors. “In just a week, we saw an increase of 200% in foot traffic coming in! It was embarrassing because we only had 4 tables then”.
The majority of your business is reliant on returning customers and that’s a fact! From saying good morning to a simple thank you can go a long way. Café’s ran a promotion whereby if you bought their merchandise you’d get 5 cups of coffee for FREE. This made sure customers were to come back and revisit the cafes! Cafes also saw an increase in sales because returning customers were also trying out different foods when they revisited. In a period of three months, a single average customer had spent about $300, that’s a $100 per customer per month!
A main reason for a café’s success is their visibility. But with expensive rentals in high traffic areas, it can be impossible to always stay on your customer’s top of mind. A new café in Denmark realised this was an issue and just within a month of starting business they managed to breakeven and you couldn’t even Google them! We worked together to craft a visibility plan to get customers curious about this little “hidden-café” by writing quirky messages on paper cups. This resulted in crazy social media shares and awareness to the café’s. The Café’s then presented a free coffee campaign if they bought a reusable cup with their name and logo on it to retain customers!